We prepare entrepreneurs + business leaders
to stand out with a unique message in their market,
while staying true to themselves
and their vision.

Client Stories


Rachel Davey
Executive Director, The Haven

“Soulful Brand took us through a process that was like an archeological dig, unearthing our core as a community. We now have a revitalized sense of who we are and the unique role we play in the world. We know how to talk about our work in a relatable and authentic way.”

Full story >>


Tony Vassiliev
Co-Founder & CEO, Gauge Mobile

“Once we shifted our conversations with investors and potential clients to be around personal connection and a shared vision, we were able to develop a great partnership and get acquired by an organization that took our innovation under their wing.”

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Cara Jones
CEO, Storytellers For Good

“Communicating my business is now energizing and inspiring. I was able to crowdfund my business and establish a team that was aligned around the vision.”

Full story >>

Recent Articles

The Choice to Follow Marketing Advice (or Not)

| Articles, Reflections | No Comments

I’ve been studying an aspect of marketing recently. So I’m in a learning mode and curious to soak up what people have to say. An opportunity to learn appears, and…

A Champion for the Farmers

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Claudio Ghiringhelli drives his Nissan minivan over the Monte Ceneri pass, about 40 kilometers from his home in Ticino, Switzerland. He passes buildings and restaurants until a valley opens up…

Relating to Your Audience’s Mindset

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Two common questions I hear: How can we connect with our potential customers? How can our message be more compelling? At their root, both questions can benefit from the same…

It’s not just about Telling your Story, it’s about Who you Become as you Prepare

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You’ve probably heard about the importance of storytelling for engaging and being relatable to listeners. In the world of marketing, storytelling is the popular kid right now—he’s got the attention…



RYAN RIGOLI, co-founder / Soulful Brand

Why does internal resonance matter in the branding & messaging process?

Our Story >>