There are three principles we use to help you develop what we call “embodied brand clarity”—i.e. the intuitive knowing that guides the choices you make to support and promote your work…
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1. Know Yourself
You do a great service to yourself and others by knowing who you are and who you are not. The ideal case: that you articulate your brand so well that you never feel like you have to sell potential customers on working with you—you simply have to pay attention for the right fit (or resonance), which is exactly what they are doing with you.
2. Know Your Community
When you understand what your customers are experiencing, what they are needing (whether they’re conscious of their deeper needs or not), and the language they use to express themselves, it’s easier to develop services & marketing communications that resonate more powerfully.
This approach helps them feel understood. You’re communicating with them in their own language, and more importantly, you’re in line with their higher aspirations.
3. Be of Service
Being of service to a community of ideal customers keeps you connected to the higher purpose behind your work. It’s not just about serving a niche with a cool/monetizeable idea—it’s about serving others while responding to a deeper calling.
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“To find your mission in life is to discover the intersection between your heart’s deep gladness and the world’s deep hunger.” ~ Frederick Buechner