Ryan Rigoli, Author at Soulful Brand

When In-Between Clients: Remember Who You Are

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Some years ago, my business partner, Matthew Sloane, and I had just come out of a sales call with a potential client and were asking ourselves a typical question: “Will they engage in a project with us or go with another brand strategy & leadership coaching firm?”

We both felt great on the call, but now that it was over, I could feel some anxiety seeping in. In my conversation with Matt, I began talking faster, taking shorter breaths, and making arguments in my head as to why we were better than other firms who also focus in our niche. This went on for a while. Why? It was happening at a time when we were in between larger client engagements. Read More