We prepare entrepreneurs + business leaders
to stand out with a unique message in their market,
while staying true to themselves
and their vision.


Whether you want to attract the best-fitting customers, build new partnerships, or pitch potential investors, creating an authentic connection is paramount. And for your marketing to be more authentic, it must come from a deep sense of what you stand for. That’s where we come in: getting you internally clear and aligned around your brand, so that your marketing engages more of the right people.

Client Stories


Rachel Davey
Executive Director, The Haven

“Soulful Brand took us through a process that was like an archeological dig, unearthing our core as a community. We now have a revitalized sense of who we are and the unique role we play in the world. We know how to talk about our work in a relatable and authentic way.”

Full story >>


Tony Vassiliev
Co-Founder & CEO, Gauge Mobile

“Once we shifted our conversations with investors and potential clients to be around personal connection and a shared vision, we were able to develop a great partnership and get acquired by an organization that took our innovation under their wing.”

Full story >>


Cara Jones
CEO, Storytellers For Good

“Communicating my business is now energizing and inspiring. I was able to crowdfund my business and establish a team that was aligned around the vision.”

Full story >>

Recent Articles

When In-Between: Reconnect with Who You Are (For Consultants)

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Some years ago, my business partner, Matthew Sloane, and I had just come out of a sales call with a potential client and were asking ourselves a typical question: “Will…

Why Marketing Communication Challenges Can’t Always Be Solved with a New Website (part 2 of 2)

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In part 1, we outlined the tendency for organizations to head right to a new website before understanding how they’re unique in the marketplace. We also uncovered what happens with…

Why Marketing Communication Challenges Can’t Always Be Solved with a New Website (part 1 of 2)

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If you see the potential of what a website can be, you might imagine how a new website could lead to objectives like: an increase in sales a competitive distinction…

The Choice to Follow Marketing Advice (or Not)

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I’ve been studying an aspect of marketing recently. So I’m in a learning mode and curious to soak up what people have to say. An opportunity to learn appears, and…



RYAN RIGOLI, co-founder / Soulful Brand

Why does internal resonance matter in the branding & messaging process?

Our Story >>