“What if branding was about the expression of our deepest wisdom?”

Ryan Rigoli, co-founder

Ryan V. Rigoli believes that, in business, inner wisdom is our most undervalued and game-changing resource. He is a co-founder, senior brand consultant, and leadership coach for Soulful Brand, helping entrepreneurs and organizations stand out with a unique message in their market, while staying true to themselves and their vision.

The question Ryan brings to every engagement is, “How can the deepest wisdom within this organization, and it’s employees, be more fully expressed in its branding?”

Ryan specializes in uncovering the essence of a brand, identifying how it can be best positioned in the marketplace, and ensuring the soul of the organization is infused in all of its communications. He has a unique ability to tune into what people, and organizations, are gifted at and use that in the service of their business and their customers.

Ryan-and-friendsAdditionally, he supports leaders within the organization to communicate their brand story with greater confidence and ease, work through the stresses of building a business, and make effective brand & marketing decisions that are aligned with their values.

Ryan has held leadership roles at Yahoo! and Homestead.com and launched a number of services into the marketplace, including Yahoo! Local and Yahoo! Answers.  He has consulted for numerous social ventures that are creating positive change and helping to restore greater balance in their communities and in themselves.

He has given talks at the Stanford Business School, Wisdom 2.0 Conference, New Ventures West Coaching School, and other online events on the topic of authentic communications in the marketplace for entrepreneurs and business leaders.

Ryan graduated with a B.S. in Earth Systems (Economics & Environmental Science) at Stanford University. He is a Benedictine Monk in the Spirit of Peace Monastic Community within Celebrating Life Ministries, an Assistant Meditation Teacher at the Foundation for Spiritual Development in San Rafael, CA and an Integral Coach with the New Ventures West Integral Coaching Program in San Francisco, CA.

Some things that are important to him: speak my truth with love; walk my own path; know the gifts I’ve been given and use them in the service of others; apply heavy doses of kindness daily; and when appropriate, play my bongos loudly.


Ryan’s Gift:

Reconnecting people to their inner wisdom



Certifications and Other Mentionables

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My Story

Like many people, I’ve spent a good portion of my life asking some basic questions… Who am I really? Why am I here? What can I uniquely bring into this world?

From an early age I read anything I could get my hands on to help me. I asked my teachers lots of questions. I observed the nuances of language, the way people communicated, the way they impacted others. I wondered what they were really good at in their lives and what they really weren’t.

Over time, I was fortunate enough to channel this incessant curiosity into some real work. Like many connoisseurs of consumer behavior and consumer language I landed in the field of brand marketing.

I found myself passionate about identifying what a company stood for and how to ‘make people believe it.’ I found this strangely fascinating but also frustrating.

Although I was working with great people and some fun brands, I felt like I was approaching marketing with just my mind.  I didn’t feel like my gifts were being fully expressed or I was truly being of service in a way that felt fully aligned for me. Over time a lack of passion and feeling of exhaustion set in.

I decided to leave my corporate job and go on an exploration of what felt most true for me.


Delving into this took a huge leap of faith and lot of unlearning and letting go of who I perceived myself to be.

At one point a mentor of mine helped me realize that I couldn’t offer my gifts fully to others until I first offered them to myself.

Even though I was using my gifts at work and in other areas of my life, I realized they still weren’t being fully expressed. My fears were keeping me from being of greater service.

I went through self-development courses, spiritual quests and shamanic journeys only to realize that what I was trying to find was already in me. In essence, it was me.

As it happens, I discovered that one of my gifts was helping others discover theirs.

Once I was able to really see myself, to start loving more parts of myself, even the parts I didn’t like that much or that seemed to act up at funny times, then I was really able to start helping people, and organizations, to do the same.

When people more fully know themselves and the people they are meant to serve, what they can bring to the world is nothing short of extra-ordinary.

It’s in this work that I find a deep sense of joy and meaning just for being alive.  And sometimes I just play the bongos to do that too. 😉

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