We prepare entrepreneurs + business leaders
to stand out with a unique message in their market,
while staying true to themselves
and their vision.


Whether you want to attract the best-fitting customers, build new partnerships, or pitch potential investors, creating an authentic connection is paramount. And for your marketing to be more authentic, it must come from a deep sense of what you stand for. That’s where we come in: getting you internally clear and aligned around your brand, so that your marketing engages more of the right people.

Client Stories


Rachel Davey
Executive Director, The Haven

“Soulful Brand took us through a process that was like an archeological dig, unearthing our core as a community. We now have a revitalized sense of who we are and the unique role we play in the world. We know how to talk about our work in a relatable and authentic way.”

Full story >>


Tony Vassiliev
Co-Founder & CEO, Gauge Mobile

“Once we shifted our conversations with investors and potential clients to be around personal connection and a shared vision, we were able to develop a great partnership and get acquired by an organization that took our innovation under their wing.”

Full story >>


Cara Jones
CEO, Storytellers For Good

“Communicating my business is now energizing and inspiring. I was able to crowdfund my business and establish a team that was aligned around the vision.”

Full story >>

Recent Articles

The Temptation to Copy a Competitor

| Articles, Organizations | No Comments

It was a line that stroked my ego. And in the same moment, I knew there was a misunderstanding about the role we were really playing. A client of ours,…

Great testimonials

The Art of Gathering Great Testimonials

| Articles, Organizations | No Comments

In our work with organizations, we often do a messaging audit up front to get a sense for how our clients are communicating online. One area of review is: what…

A Space for Visionary Women

| Articles, Client Journeys | No Comments

Michelle walks to the Ocean, a mere 5 minutes from her home in Santa Cruz, California. The waves are crashing on big boulders, leaping over the cliffs and into the…

When In-Between Clients: Remember Who You Are

| Articles, Reflections | No Comments

Some years ago, my business partner, Matthew Sloane, and I had just come out of a sales call with a potential client and were asking ourselves a typical question: “Will…



RYAN RIGOLI, co-founder / Soulful Brand

Why does internal resonance matter in the branding & messaging process?

Our Story >>