Using journalism and media to spread inspiration through positive stories
WHY does Cara’s business exist?
Cara is compelled by a vision in which the power of television and the media is positively influencing the way people think, act and experience life.
She believes, “A culture is defined by the types of stories it chooses to tell.”
In her past, negative experiences in prime-time broadcasting caused her to leave the industry—partly because nobody wanted to produce inspiring stories…
BEFORE working with Soulful Brand
Cara wanted to create a business doing what she loved: following her dream to shine a light on inspiring stories. But she was second-guessing her direction and couldn’t imagine getting paid to tell those kinds of stories…
WHILE working together
With Soulful Brand’s support, Cara started feeling the essence of the work she was trying to bring forward. She understood how to speak about her work in a relatable way.
She realized on a deeper level how she had been trying to follow a common career path and how this was holding her back. By letting go of what her path “should” look like, she was able to get in touch with her broader world vision…
OUTCOME of Engagement
Cara had a deeper understanding and connection to her vision through her work. Sharing her own inspiration with others, she crowdfunded $12,000 to launch her business and established her team.
“Soulful Brand’s expertise helped me discover new approaches to expressing and marketing my work as well as new understandings of myself. They made the process of communicating my business both energizing and inspiring. In the end, I crowdfunded my business and established a team to support the work.” ~ Cara Jones
“If you’re dreams don’t scare you, they’re not big enough. Fear and doubt are just part of the process. Don’t look at running into them as a roadblock. If fear and doubt are there, you’re doing something right.” ~ Cara Jones
more Client Stories
Executive Director, The Haven
“Soulful Brand took us through a process that was like an archeological dig, unearthing our core as a community. We now have a revitalized sense of who we are and the unique role we play in the world. We know how to talk about our work in a relatable and authentic way.”
Co-Founder & CEO, Gauge Mobile
“Once we shifted our conversations with investors and potential clients to be around personal connection and a shared vision, we were able to develop a great partnership and get acquired by an organization that took our innovation under their wing.”