Brand Clarity is about discovering the heart and soul of what you’re creating. It’s about envisioning what you have to offer to your ideal customers. It’s the harmonious foundation that supports your visual brand, website and marketing materials. Through a series of private sessions, we’ll tune into the elements of your Soulful brand which include: the essence, why, vision, mission, voice as well as who you ideal customers are, what their aspirations are and how you meet their needs.
More than just a logo, visual branding is the artistic expression of your vision that helps you be clearly seen by your customers. Visual branding is also how your colors, logo, imagery, typefaces and materials are designed into a memorable, harmonious and consistent system. Visual Branding typically includes brand imagery direction, a custom logo design, business card design, stationary design and a style guide.
In this step, we set goals for each page, mapping out where the images and copy writing will go. We’ll decide what the user experience “flow” and call-to-action will be on each page. Additionally, we’ll note key points and ideas for the copy writing, and imagery. The copywriter or you will use the wireframes to write the copy for your website.
Messaging and Copy Writing
Copy written in your brand voice that resonates with your ideal customers is a key part of a brand experience that inspires them into action. In this step, we’ll first define your brand voice. Then we’ll use the wireframes from the Step 3 as a guide to write your website copy in your brand voice creating an experience that allows your customers to know: “YES! This is for me. I’d like to engage with the next step.”
Website Design and Development
Now it all comes together! Using your logo, colors, wireframes, imagery and copy writing, we’ll design, build and launch your website. The design part is where we create or expand on special visual elements, choose typefaces and put it all together in a compelling way.
In the build part, we ensure the visuals and user experience design clearly guide your audience through what you offer on mobile and desktop.
Marketing and Advertising Design
Marketing is letting potential customers know that what you offer exists through sharing it and inspiring them to act for their highest good. When created in a brand voice and design that resonates with your customers, your marketing lets them know that you are the answer/sign/solution that they’re looking for. In this step, we’ll strategize, write and design the materials that will be most beneficial.. Social media, postcards, brochures, ebooks, presentations, event & booth and print & advertisements are all examples of what we can design for you.