Brand Alignment is about discovering the heart and soul of what you’re creating. It’s about envisioning what you have to offer to your ideal customers. It’s the harmonious foundation that supports your visual brand, website and marketing materials. Through a series of private sessions, we’ll tune into the elements of your Soulful brand which include: the essence, why, vision, mission, voice as well as who you ideal customers are, what their aspirations are and how you meet their needs.
More than just a logo, visual branding is the artistic expression of your vision that helps you be clearly seen by your customers. Visual branding is also how your colors, logo, imagery, typefaces and materials are designed into a memorable, harmonious and consistent system. Visual Branding typically includes brand imagery direction, a custom logo design, business card design, stationary design and a style guide.
Messaging and Copy Writing
Messaging and copy written in your brand voice provides a consistent and memorable experience for your ideal customers. Often overlooked or overshadowed by the flashy things, copy writing and messaging are key parts of a brand experience as it helps your customers to understand: “YES! This is for me. I’d like to engage with the next step.”
Website Design and Development
Your website is a place to engage and connect with your desired audience – highlighting your unique offerings and solutions. We’ll create your website using your brand messaging, design and a user experience that is clear, easy to navigate and inspirational. When customers are inspired, they naturally take action – to sign-up, buy, share and return.
Marketing and Advertising Design
Marketing and advertising lets your ideal customers know that you exist in a way that adds value to their life. We work with you to design a marketing plan and materials that invite your customers into action. Social media, postcards, brochures, ebooks, presentations, event & booth and print & advertisements are all examples of what we can design for you.