We help visionary leaders uncover and communicate the soul of their business

leadership & brand coaching, team alignment, brand positioning strategy, customer/stakeholder interviews, and core messaging

Client Stories


Rachel Davey
Executive Director, The Haven

“Soulful Brand took us through a process that was like an archeological dig, unearthing our core as a community. We now have a revitalized sense of who we are and the unique role we play in the world. We know how to talk about our work in a relatable and authentic way.”

Full story >>


Tony Vassiliev
Co-Founder & CEO, Gauge Mobile

“Once we shifted our conversations with investors and potential clients to be around personal connection and a shared vision, we were able to develop a great partnership and get acquired by an organization that took our innovation under their wing.”

Full story >>


Cara Jones
CEO, Storytellers For Good

“Communicating my business is now energizing and inspiring. I was able to crowdfund my business and establish a team that was aligned around the vision.”

Full story >>

Recent Articles

The Temptation to Copy a Competitor

| Articles, Organizations | No Comments

It was a line that stroked my ego. And in the same moment, I knew there was a misunderstanding about the role we were really playing. A client of ours,…

Great testimonials

The Art of Gathering Great Testimonials

| Articles, Organizations | No Comments

In our work with organizations, we often do a messaging audit up front to get a sense for how our clients are communicating online. One area of review is: what…

A Space for Visionary Women

| Articles, Client Journeys | No Comments

Michelle walks to the Ocean, a mere 5 minutes from her home in Santa Cruz, California. The waves are crashing on big boulders, leaping over the cliffs and into the…

When In-Between Clients: Remember Who You Are

| Articles, Reflections | No Comments

Some years ago, my business partner, Matthew Sloane, and I had just come out of a sales call with a potential client and were asking ourselves a typical question: “Will…



RYAN RIGOLI, co-founder / Soulful Brand

Why does internal resonance matter in the branding & messaging process?

Our Story >>