We build brand alignment
within purpose-driven organizations
OUR SERVICES INCLUDE:
brand positioning strategy, customer research, core messaging, team alignment, leadership coaching
Client Stories
Rachel Davey
Executive Director, The Haven
“Soulful Brand took us through a process that was like an archeological dig, unearthing our core as a community. We now have a revitalized sense of who we are and the unique role we play in the world. We know how to talk about our work in a relatable and authentic way.”
Tony Vassiliev
Co-Founder & CEO, Gauge Mobile
“Once we shifted our conversations with investors and potential clients to be around personal connection and a shared vision, we were able to develop a great partnership and get acquired by an organization that took our innovation under their wing.”
Cara Jones
CEO, Storytellers For Good
“Communicating my business is now energizing and inspiring. I was able to crowdfund my business and establish a team that was aligned around the vision.”
Recent Articles
Michelle walks to the Ocean, a mere 5 minutes from her home in Santa Cruz, California. The waves are crashing on big boulders, leaping over the cliffs and into the…
Some years ago, my business partner, Matthew Sloane, and I had just come out of a sales call with a potential client and were asking ourselves a typical question: “Will…
Building Brand Alignment Before Building a Website (part 2)
Matthew Sloane | Articles, Organizations | No CommentsIn part 1, we outlined the tendency for organizations to head right to a new website before understanding how they’re unique in the marketplace. We also uncovered what happens with…
Building Brand Alignment Before Building a Website (part 1)
Matthew Sloane | Articles, Organizations | No CommentsIf you see the potential of what a website can be, you might imagine how a new website could lead to objectives like: an increase in sales a competitive distinction…
